Founded in 1905 by Hans Wilsdorf and his brother-in-law, Alfred Davis, in London, Rolex began under the name ‘Wilsdorf and Davis’, as a firm that imported Hermann Aegler’s Swiss watch movements to England and set them cases. Rolex was first registered as a trademark in 1908, then as a company in 1915, and moved its offices to Switzerland around the same time to avoid the British wartime taxes and duties that were driving costs higher. Rolex S.A....
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